The Google AdSense Tutorial
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The Google AdSense Handbook - Chapter 1
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Chapter 1 :
Introduction
You’ve probably heard a lot about Google AdSense (which is actually more
accurately known as Google AdSense V1), but you may not know just what it
is. Well, for one thing, it’s a one of the hottest new ways to make money
online without having to do a whole lot. If you’ve read Robert Kiyosaki’s
book, “Rich Dad, Poor Dad,” you know that passive income is the best kind
of income to have.
Passive income is income that you get without having to work for it. I
know this may sound like some kind of “pie in the sky” get-rich-quick
scheme, but passive income is for real. In fact, every single billionaire
on earth uses the power of passive income to keep money coming in while he
or she jets off to parties and resorts and such.
The best example of passive income in the physical world is real estate.
When you own an apartment building and hire a property manager and a
maintenance crew to take care of it for you and collect the rents, all you
have to do is cash the checks that roll in.
Of course, passive income doesn’t just happen overnight, or everyone would
be getting it. In the case of the apartment building owner, it took money,
time, and knowledge to set up an S corporation, find a building to buy,
put up the cash to buy it with and get a loan for the rest, renovate it,
then screen and hire the property manager and maintenance crew. But once
that was all done, checks began rolling in with little or no effort.
Well, Google Adsense is the online equivalent of that. You’ll have to
invest just a little bit of time in learning about it, but once you get it
set up you can look forward to seeing those nice checks roll in. Or, if
you’re totally online, seeing money flow into your PayPal account.
1.1 So Just What is Google Adsense?
Google AdSense is a fast and absolutely ridiculously easy way for people
with websites of all types and sizes to put up and display relevant Google
ads on the content pages of their site and earn money.
Because the Google AdSense ads relate to what your visitors came to your
site to read about, or because the ads match up to the interests and
characteristics of the kind of people your content attracts, you now have
a way to improve your content pages AND make some serious bucks off of
them.
Google AdSense is also a way for site owners to provide Google search
capability to visitors and to earn even more money by putting Google ads
on the search results pages. Google AdSense gives you the ability to earn
advertising revenue from every single page on your website—with a minimal
investment of your time
So what kind of ads do you have to put up? That’s the good part—you don’t
have to decide. Google does it for you. AdSense always delivers relevant
ads that are precisely targeted—on a page-by-page basis—to the content
that people find on your site.
Earn more revenue from
your website, while providing visitors with a more rewarding online
experience. Google AdSense™ automatically delivers text and image ads that
are precisely targeted to your site and your site content—ads so
well-matched, in fact, that your readers will actually find them useful. And
when you add Google WebSearch to your site, AdSense delivers targeted ads to
your search results pages too. With AdSense you earn more ad revenue with
minimal effort—and no additional cost.
Apply Online:
Maximize your revenue with relevant ads—takes just minutes.Click this
Button to apply for an Adsense Account:
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The Google AdSense Handbook
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For example,
if you have a page that tells the story of your pet fish, Google will send
you ads for that site that are for pet stores, fish food, fish bowls,
aquariums…you get the picture.
If you decide you want to add a Google search box to your site, then
AdSense will deliver relevant ads targeted to the Google search results
pages that your visitors’ search request generated.
If you’re into upgrades, Google is now offering “AdSense Premium”, which
is CPC based and, for the time being, offers less flexibility in terms of
ad sizes -- only banners and skyscrapers are currently available. You can
apply using existing AdWords accounts, or you can request a new account.
Applicants are usually notified within a day as to whether they’ve been
accepted for the program.
Here’s the thing you need to know: Google has no strict criteria for
acceptance into the AdSense program, and Ad Sense doesn’t hit you with a
minimum traffic requirement. The only criteria they’re really sticky about
is the standard “acceptable content” requirements, and that’s pretty
standard almost anywhere.
Google AdSense says they’re serious about attracting quality content
sites, and because of that they only allow AdSense members to serve one ad
per page. This means you can’t use AdSense for both banners and
skyscrapers.(Note: banners are those horizontal ads that run up top and
down bottom. Skyscrapers are the tall ads that run vertically, on the left
and right of your page text.)
Once you’ve been accepted into Google AdSense, you’ll be able to get the
AdSense advertisements on any site you own using the same ad code,
provided you obey the Google guidelines. (And that’s very, very
important—more on that later.)
Your reporting doesn’t occur in real time, but is updated regularly
throughout the day. Right now, you can’t view reports based on a domain or
site basis if you run the AdSense on more than one site.
Before you sign up, you really ought to read the lengthy and detailed FAQ
on the AdSense site.
1.2 What Can it do for Me?
In three words, earn you money. More relevant ads on your pages translates
into more clicks—and more money that you receive. Because when users click
on an ad, Google will pay you. If you’ve set up your own sales team,
you’ll get an additional benefit: AdSense complements their efforts. It
doesn’t compete with them. With AdSense, you get a reporting page that
gives you a breakdown on how your ads are doing and what they’re bringing
in.
Google has a huge advertiser base, so they have ads for all kinds of
businesses and for just about every type of content no matter how broad or
specialized it is. And since Google provides the ads, you don’t have to
spend time talking to your advertisers.
AdSense represents advertisers that span the spectrum. These advertisers
range from large global brands to small and local companies. And ads are
targeted by geography so global businesses can display local advertising
easily. One more thing: you can use AdSense in many languages.
So how does AdSense figure out how to do all this targeted advertising? |
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