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Your favorite thing about having a blog may soon be this - they naturally
attract search engine traffic.
Blogs already have optimized site architecture. Most are set up with a
clear navigation, where every page is set up to link back to the other
main pages.
They also have the inherent potential to be well-linked.
If you haven’t already submitted to blog directories, you are missing
out on some great one-way links. Many of the top directories can be found
on Robin Good’s Top 55 list at MasterNewMedia.org.
But before you head over there and start submitting, you should know a
little about how to optimize your blog. Then your new listings can help
your site get the best keyword placement in the major search engines.
These are my top five tips for lucrative blog search engine
optimization.
Lucrative Blog SEO Tip #1: Lucrative Keyword Choices
You have a choice. You can target a general high traffic keyword you
have little chance of ranking well for and get barely any traffic.
Or you can shoot for a keyword that gets a moderate level of targeted
traffic resulting in more subscribers and sales. I like to call this a
“lucrative keyword”.
Whatever you call them, here’s the most important thing: They may not
get you the most traffic, but they often bring the most profit.
You may be surprised to learn that there isn’t always a correlation
between high traffic and high sales. Many of the most profitable sites in
the world get moderate traffic because their lucrative keywords result in
a much higher ratio of visitors to buyers.
A recent article in Information Week stated that the highest conversion
rates from search engine traffic comes from people who do four word
queries.
The great thing about your blog is that it can get so well-indexed that
you have the potential to show up for any number of four word phrases that
are relevant to your industry.
It isn’t just the four word phrases that get converting traffic - there
are two and three word phrases that can bring you traffic and sales.
Targeting your blog discussion to a two or three word phrase that has a
high yield of traffic, and yet has little competition, is not a dream of
past Internet days. Another recent study revealed that surprisingly high
percentages of search engine queries debuted as late as 2004.
As long as there are new developments, new products, services and
trends, you’ll never have a shortage of these terms if you learn how to
discover them.
Lucrative Blog SEO Tip #2: Keyword Placement
Your blog can be set up to repeat the keywords that you want to target
just enough times to establish a theme.
You can take full advantage of this in your post titles, your category
names, the pages URL names, or even a combination of Technorati tags and
the text of your permanent links that appear after each post.
Lucrative Blog SEO Tip #3: Timely Posting
Instead of pinging at 15 minute intervals when your site hasn’t been
updated, or even pinging after every single post, you can actually get
better results if you update or ping just once during one of three sweet
spots in the day. Here’s one that you can use today.
Check your web site statistics. If you’re getting spidered every two
weeks or even monthly, you can increase your number of spider visits by
blogging on the anniversary of the period that the spider comes to your
site. It takes a bit of monitoring, but you can often predict when the
date of your last spider visit was.
An even faster way is to ping at a time when the spider is reading a
page that carries your update. (This is a little harder to explain, as
I’ve mentioned, but I have a resource that explains this process in-depth
at my site.)
Lucrative Blog SEO Tip #4: Get Linked
Turn on your site feed(s) and use them to promote your blog. Robin
Good’s guide can get you some great one way links.
If you sparingly include the lucrative keyword you selected in tip two
in your title and description, all those link backs will contain the
keyword term you most want attention for, which is often noted by the
spiders as they follow the link through to your site.
Once there, if you use these and other tips to skew your blog a little
more to the search-engine-friendly side, the synergistic effect is better,
more profitable traffic.
Lucrative Blog SEO Tip #4: Frequent Updates
The more you post, the more food for the spider, which can cause the
spider to react by splitting up its job into several visits, whereupon you
have even more content, and so on, until the spider just adds you to a
more frequent schedule of returns.
For example, my main site gets spidered several times daily by Google,
and yet I can go a week without an update with no change in spider visits.
This means my pages get indexed more often and my new pages show up
faster.
Think of what that could do for the launch of your next product.
You’ll be happy to know that you don’t have to slave over long blog
posts several times a day, all day long to get similar results from your
blog. In fact, some blog software will let you set up your posts in
advance, so that you can have posts show up daily even though you
technically only blog once a month.
Bottom line: A few small changes to your blog can draw more search
engine traffic without turning off your blog visitors. Done properly, this
gives your audience more of what they were searching for in the first
place.
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